Longtime Disney Executive Kevin Mayer Becomes CEO of TikTok
The Walt Disney Company’s Head of Direct-To-Consumer And International, Kevin Mayer, has left the company to become the Chief Operating Officer (COO) of ByteDance and Chief Executive Officer (CEO) of TikTok.
According to ByteDance, which is TikTok’s parent company, Mayer’s new position in their company will be effective starting on June 1, 2020.
“I’m thrilled to have the opportunity to join the amazing team at ByteDance. Like everyone else, I’ve been impressed watching the company build something incredibly rare in TikTok – a creative, positive online global community – and I’m excited to help lead the next phase of ByteDance’s journey as the company continues to expand its breadth of products across every region of the world. On a personal note, I’m thankful to the entire Disney team for the tremendous accomplishments we achieved together. I’m especially grateful to Bob Iger for his visionary leadership and mentorship over many years, and Bob Chapek whom I greatly admire. As I begin a new chapter, I’m humbled by the trust Yiming and the board have placed in me as we move forward with a shared vision of how to scale ByteDance’s growth.”
– Kevin Mayer, upcoming COO of ByteDance and CEO of TikTok, in a statement within ByteDance’s Announcement
Bob Chapek is the CEO of The Walt Disney Company while Yiming Zhang is the Founder and CEO of ByteDance.
Kevin Mayer as Upcoming COO of ByteDance and CEO of TikTok
As the upcoming new Chief Operating Officer (COO) of ByteDance, Kevin Mayer will be reporting directly to Yiming Zhang.
Based on the announcement published by the company, Mayer’s role will be to lead the company’s music, gaming, Helo, and emerging businesses. And, of course, he will be leading the rapidly growing platform, TikTok, as the CEO.
Additionally, TikTok’s national and regional leaders will be reporting to Mayer as he will be the one responsible for their global business.
The Previous Disney Head of Direct-To-Consumer And International
“Kevin has had an extraordinary impact on our company over the years, most recently as head of our direct-to-consumer business,” said Chapek, CEO of Disney.
Mayer had a long and successful career at Disney. He has overseen the successful rollout of the company’s flagship streaming service which is the Disney+.
In addition, he led Disney’s other direct-to-consumer businesses which include the successful launching of ESPN+ and Disney+ and the integration of Hulu.
“He has done a masterful job of overseeing and growing our portfolio of streaming services while bringing together the creative and technological assets required to launch the hugely successful Disney+ globally. Having worked alongside Kevin for many years on the senior management team, I am enormously grateful to him for his support and friendship and wish him tremendous success going forward.”
– Bob Chapek, CEO of The Walt Disney Company
Rebecca Campbell has succeeded Kevin Mayer at Walt Disney. “Rebecca was a critical member of the DTCI team from its inception, and I am certain the business is in great hands and will continue to expand and thrive under her expert leadership,” said Mayer.
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