Starting today, residents of the City of Pines will now be able to enjoy SKYCable’s direct-to-home TV service and can now have a different TV viewing experience.
SKYdirect, one of SKYCable’s cable TV subscription options was launched at Hill Station, Baguio City wherein different representatives of ABS-CBN and SKYCable, and different media practitioners were present.
The event was also an avenue to introduce SKYdirect’s new endorser, Judy Ann Santos-Agoncillo and its new subscription plan, the Kapamilya 99 Prepaid plan which provides an array of channels and shows from the ABS-CBN Network.
Ed Patron, Regional Business Head of SKY said in a press release thatSKYdirect aims to “give Filipino families the experience they deserve via some of the most enriching channel variety that SKY has become known for.”
The product launch had a twist which made the audience test their knowledge about SKYdirect and SkyCable and ABS-CBN’s program contents and channels through a quiz bee. The audience were divided into teams and the winning team received additional prizes. A raffle draw was also held and the winner received a SKYdirect kit.
103.1 MOR Baguio’s DJ Micah Risma hosted the event, and the special guest was one of ABS-CBN’s rising stars, Marlo Mortel.